I've read that the Ch-r is targeted to a "younger generation" of car buyers here in the U.S. and since most aren't interested in purchasing a hybrid there is a reluctance to bring the hybrid version to the states.. I'm 50 yrs old and ABSOLUTELY love the look of the Ch-r and would happily trade my Prius in today for a hybrid version of the ch-r but because of my long daily commute to work and the price of gas in Calif. financially it would put me at a disadvantage to drive anything but a hybrid at this time!