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It's just their way to appeal to the younger demographics that aren't into the typical automotive commercials and promos where its just about the vehicles. Instead they need a story that just has the vehicle in it. They have to change with the time and with the demographic.
 

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They appeal to the more adventurous side of me that enjoys road trips, cliff diving and every form of shenanigans. If that was what Toyota was aiming for then they have succeeded and it makes me want a C-HR now more than ever so I too can recreate such an experience.
 

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They appeal to the more adventurous side of me that enjoys road trips, cliff diving and every form of shenanigans. If that was what Toyota was aiming for then they have succeeded and it makes me want a C-HR now more than ever so I too can recreate such an experience.
I guess you fit that demographic then even if you're not a millennial. Even if they know older generations will buy, its still better to market to a younger crowd, sometimes older people need to buy material things that make them feel young again or do things that make them feel young again.
 

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Perhaps I'm going trough my midlife crisis right now and need some adventure. :grin2: But there seems to be a trend with reviews regarding the 2.0-liter four-cylinder engine, it just doesn't seem that powerful to them.

The C-HR is ripe for the picking for tuners to squeeze more out of the engine.
 

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Would have made life so much easier if the 2.0 was turbo'd from factory though. Squeezing the right amount of power out of it may require installation of a small turbo kit and that'll cost much more considering nothing existing is in there.
 
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