I guess you fit that demographic then even if you're not a millennial. Even if they know older generations will buy, its still better to market to a younger crowd, sometimes older people need to buy material things that make them feel young again or do things that make them feel young again.They appeal to the more adventurous side of me that enjoys road trips, cliff diving and every form of shenanigans. If that was what Toyota was aiming for then they have succeeded and it makes me want a C-HR now more than ever so I too can recreate such an experience.