Hiroyuki Koba, general manager of the C-HR, said toyota wants to sell around 170,000 C-HR globally and it's already on sale in Japan.
They want to bring in new-to-Toyota customers with the C-HR's design and keep them with there with the car's driving dynamics.
“If you like it, you love it. If you don’t like it, you never will,” said Koba, its chief engineer. “We are looking for customers who disliked Toyota before. We want to turn their heads.”
The C-HR is definitely a head turner, we'll just have to see if it can attract the number of buyers Toyota wants.
They want to bring in new-to-Toyota customers with the C-HR's design and keep them with there with the car's driving dynamics.
“If you like it, you love it. If you don’t like it, you never will,” said Koba, its chief engineer. “We are looking for customers who disliked Toyota before. We want to turn their heads.”
The C-HR is definitely a head turner, we'll just have to see if it can attract the number of buyers Toyota wants.