With so many pinched metal lines and some beefy haunches, one would think the new Toyota C-HR is a hit with the millennials. But Billy Rehbock, after having test driven a C-HR XLE Premium for a week, claims Toyota may have missed the mark.
A writer for Automobile Magazine, Rehbock knew exactly where to go for some insight from millennial buyers. Twitter users between the ages of 18 and 35 years old were asked to choose one feature that was most important to them when purchasing a new car. Unfortunately, only six of his readers voted so the poll isn’t an accurate representation of said age group, though it does give us an idea of what buyers are looking for.
“Price and driving experience led the pack with two votes each, while phone connectivity and styling each received a single vote.”
When it comes to pricing, the entry-level C-HR has a starting price of $22,500 and those opting for the XLE Premium trim will have to shell out $24,350. Depending on who you ask, this could be considered expensive and Rehbock thinks it may be handicapping the C-HR when it’s pitted against rivals like the Subaru Crosstrek, Mazda CX-3, and Jeep Renegade.
On top of that, the C-HR’s 2.0-liter inline-four engine seemed lackluster to him with its 144 hp and 139 lb-ft of torque.
Of course not every potential millennial buyer will be of the same opinion as him. Let us know below, if Toyota has missed the mark or hit a home run with the C-HR.