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With so many pinched metal lines and some beefy haunches, one would think the new Toyota C-HR is a hit with the millennials. But Billy Rehbock, after having test driven a C-HR XLE Premium for a week, claims Toyota may have missed the mark.

A writer for Automobile Magazine, Rehbock knew exactly where to go for some insight from millennial buyers. Twitter users between the ages of 18 and 35 years old were asked to choose one feature that was most important to them when purchasing a new car. Unfortunately, only six of his readers voted so the poll isn’t an accurate representation of said age group, though it does give us an idea of what buyers are looking for.

“Price and driving experience led the pack with two votes each, while phone connectivity and styling each received a single vote.”

When it comes to pricing, the entry-level C-HR has a starting price of $22,500 and those opting for the XLE Premium trim will have to shell out $24,350. Depending on who you ask, this could be considered expensive and Rehbock thinks it may be handicapping the C-HR when it’s pitted against rivals like the Subaru Crosstrek, Mazda CX-3, and Jeep Renegade.

On top of that, the C-HR’s 2.0-liter inline-four engine seemed lackluster to him with its 144 hp and 139 lb-ft of torque.

Of course not every potential millennial buyer will be of the same opinion as him. Let us know below, if Toyota has missed the mark or hit a home run with the C-HR.
 

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I think the price point is fine on the CH-R, even at the highest trim. I do have to agree with Rehbock however about its powertrain offering, as I think offering a turbo charged engine, should have been a natural solution. Seeing as how there are rumors of a TRD CH-R hitting Japan, we may see a higher performance variant of the CH-R come to North America yet.
 

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and the dumb infotainment is absolutely sub-par.

The Japan CHR are awesome though - and widely popular. A lot of accessories, body kits, hybrid option.
 

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There's a hybrid model in Japan already? Doesn't look like that offers much of an increase to power, and I haven't been able to find the EPA fuel economy for it.
 

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The C-HR was originally supposed to be a Scion car, so options are limited in North America. Toyota needs to start standardizing their cars because it's not fair for Japan to get everything under the sun and we get minimal options.
 

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There's a hybrid model in Japan already? Doesn't look like that offers much of an increase to power, and I haven't been able to find the EPA fuel economy for it.
yeap they have the hybrid model and an LED model. Then again, I'm not looking for power, just more mpg.
 

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The C-HR was originally supposed to be a Scion car, so options are limited in North America. Toyota needs to start standardizing their cars because it's not fair for Japan to get everything under the sun and we get minimal options.
I remember seeing that concept. Too bad they didn't make the CH-R under Toyota mono-spec enough like what Scion would have done.
 

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Hopefully the CH-R's success in Japan will force Toyota to make adjustments to the NA model. I know so far that their sales here have been less than what was expected. I think a hybrid setup is destined to come here...eventually.
 

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Toyota C-HR
2017 Totals
January
February
March
April 550
May 1.848
June 3.100
July 3.444
August 2.901
September 3.017
October 3.638
November 3.391
December 3.866

2017 Totals 25.755

Toyota C-HR
2018 Totals
3.946
4.420
 
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