That and it should still be geared towards keeping them competitive in the market, and due to the desperation to get Scion off the ground, it will make them a bit more competitive.Just took a look at the non single trim models Scion has and the extra heated seats are around 2k. If they actually build it into the iR single trim we could see a minimal price increase for a great perk.
It seems to be a strategy that works for them, don't think that's something they need to change, instead they could probably make those single trims more attractive when timing is right.I think Scion's i line is all going to be single trim at this point until i'm proven wrong.
That design is 90% Mazda, the rest was just Toyota making it look Toyota enough.Is the iR a partnership with Mazda? The iA came out great because Mazda had a hand in it's design.
Last I checked the iR had nothing to do with Mazda, the iA does.I guess that means the iR isn't a partnership with Mazda, the grille doesn't look like the ones on Mazda cars nor does it look like the one from the iA.