Just read from Wards Auto that the iA is attracting more female buyers than male buyers.
They didn't mention the iM buyer demographic by itself so I assume it was more attractive to male buyers than females.
Maybe this will push Scion to stick with the iR concept design as much as possible because it looks aggressive and sporty, something female buyers prefer.Many auto brands traditionally market, if not design and engineer, a vehicle to a male audience, as research has shown men will not buy what they perceive to be a female-focused vehicle, but women will purchase a “man’s car.”
They didn't mention the iM buyer demographic by itself so I assume it was more attractive to male buyers than females.