Perhaps driven by the limited success the C-HR has seen ever since it went on sale last year, Toyota is looking to make their compact crossover more appealing by offering a more affordable model for 2019, one that will have a starting price of $21,990, including the $1,045 destination charge.
By adding a new entry-level trim, the C-HR will be $1,505 cheaper than the XLE variant though it’s still pricier than current segment rivals like the Honda HR-V with a starting price of $19,670 and Jeep Renegade at $18,445.
While customers will save around a grand by choosing the new LE trim, CarScoops says they’ll have to forgo some of the features offered by the XLE including the 18-inch wheels, unique roof options and the Blue Flame paint color. At least some standard safety features are still in place so you’ll be getting then high trim’s automatic emergency braking, lane departure warning, automatic high beams and adaptive cruise control systems.
What may turn potential buyers away is the lack of blind-spot monitoring with rear cross-traffic alert, which does come free with the purchase of a XLE or Limited model.
To widen the price gap between the three trims, both the XLE and Limited saw a price increase of $530 compared to last year, bumping up the latter’s MSRP to $27,045.