Toyota’s new crossover has been doing better than expected since its debut in Europe, with sales numbers exceeding the automaker’s expectation and leading the charge is the model’s hybrid drivetrain.
According to Automotive News Europe, Toyota was expecting to sell 100,000 C-HRs this year in Europe alone and so far, that’s a healthy 25,000 units every quarter and the automaker has managed to surpass that number by selling 31,888 units in the first quarter of this year.
In fact, the Sakarya plant in Turkey is straining to catch up to market demands. “We have more than two months’ worth of order bank, in terms of consumers waiting. We are having to reallocate supply in order to avoid customer dissatisfaction or unnecessary waiting times”, said Matthew Harrison, vice president of sales and marketing at Toyota Motors Europe.
Of those crossovers sold, 80% of them were sporting the hybrid drivetrain. Perhaps the percentage would be lower if the C-HR was offered with a diesel option, but the hybrid powertrain is impressive in its own right with a total output of 120hp thanks to a 1.8-litre petrol engine paired with an electric motor. Of course, fuel economy is important when it comes to hybrids and the C-HR offers buyers an impressive combined rating of 74.3mpg UK (3.8lt/100km) and CO2 emissions of 86g/km.
Harrison thinks Toyota is on track to comfortably hit their 100,000 C-HR target this year and maybe even move on toward 110,000 units.