In the spring of 2017 US customers will be able to purchase the Prius-based Toyota C-HR. The model briefly made an appearance as the Scion iR, but will only be available for purchase as a Toyota.
Rumor is that the all-wheel-drive Prius will not be coming to the US as it has not been tested in cold conditions, and that would leave the door open for the Toyota C-HR to fill that void.
here is Toyota's description of the C-HR:
The thing about the "yuccies" term, is that no one would label themselves as such, and I think that makes it an unwise strategy in terms of marketing to talk about yuccies in the promotion of the vehicle.The perfect vehicle for yuccies, the young urban creatives who inspired the design.