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Discussion Starter · #1 ·


In the spring of 2017 US customers will be able to purchase the Prius-based Toyota C-HR. The model briefly made an appearance as the Scion iR, but will only be available for purchase as a Toyota.

Rumor is that the all-wheel-drive Prius will not be coming to the US as it has not been tested in cold conditions, and that would leave the door open for the Toyota C-HR to fill that void.

here is Toyota's description of the C-HR:

The perfect vehicle for yuccies, the young urban creatives who inspired the design.
The thing about the "yuccies" term, is that no one would label themselves as such, and I think that makes it an unwise strategy in terms of marketing to talk about yuccies in the promotion of the vehicle.

 

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Apparently Hipster is dead and Yuccie is the new thing, could just be Toyota trying to ride the wave of this new label since i'm sure you'll see it mentioned and thrown around as much as hipster was.
 

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Discussion Starter · #5 ·
Apparently Hipster is dead and Yuccie is the new thing, could just be Toyota trying to ride the wave of this new label since i'm sure you'll see it mentioned and thrown around as much as hipster was.
The funny thing is, basically no one describes themselves as a hipster. So to market to a hipster (or a yuccie) using that term is probably not an effective strategy.
 

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That might be true but for some reason they see it as ideal. It might even be the case that people who fit the definition of hipster might not openly say they are but still look at articles, content, etc that talk about what factors into the lifestyle as someone defined as that, a hipster.

But Toyota has done well with marketing in the past and going forward I can only imagine that continuing to be the case although of course not every marketing effort will be a winner.
 

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Discussion Starter · #7 ·
It's less about the target, I think that Toyota has that down. I am just saying that calling these people "yuccies," which is a stupid term, and literally sounds like "yucky," isn't smart because they do not identify with the term. It feels artificial.
 

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Looking forward for the 2018 Toyota C-HR!

YEah the term yuccie is weird. I honestly thought it was "yucky" as i couldn't figure out what it was lol

Hopefully they will test the cHR in the winter conditions!

Canada has the craziest weather! One day 18 degrees the next day is a snow storm lol
 

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No reason not to test cars in winter conditions, even cars people think shouldn't get driven in winter like hypercars and megacars get tested in winter. With a commuter car like this is more important than ever.
 

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New models are usually tested in both extreme cold and extreme heat along with the various terrain it is originally designed for. This is to recreate what the car would have to go through in the hands of a variety of buyers all over the world. Same with the OEM tires.
 

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We might even start seeing some self-driving like features which higher end vehicles currently have. Doubt they'll jump right into a full all out self driving Toyota. It helps they thin out the time line
 

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As well as areas with a large population. Certain areas have tons and tons of people walking around the streets on a regular basis, for a self-driving vehicle, it has to be able to deal with that and react accordingly.
 
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