Trying to Change the Minds
Hiroyuki Koba said "We are looking for customers who disliked Toyota before. We want to turn their heads."
"If you like it, you love it. If you don't like it, yu never will"
Expecting to sell 170,000 units a year globally.
Do you think this will be changing the minds of others that for example have had loyalty towards the CR-V and vehicles of the like ?