Toyota C-HR May Tip Their U.S. Sales Ratio - Toyota C-HR Forum
 
LinkBack Thread Tools
post #1 of 3 (permalink) Old 11-29-2016, 04:00 PM Thread Starter
Member
 
Join Date: Feb 2016
Posts: 36
Toyota C-HR May Tip Their U.S. Sales Ratio




Toyota is hoping that the new C-HR crossover will tip their car-truck sales ratio from its current 50-50 split to 60-40 in the light truck segment’s favor.


Light truck is a US classification used for trucks or vehicles based on trucks with a payload capacity less than 4,000 pounds (1,815 kg). The C-HR could fall under this segment because it rides on Toyota’s New Global Architecture (TNGA).

Crossover sales are on the rise and this year to date saw an increase of 6.6%, not including November. The numbers may continue to rise and Toyota needs to take advantage of the segment’s popularity, especially since crossovers appeals to a wide range of customers; a first time buyer’s entry into the world of car ownership, those looking to downsize, and even those who are moving up from small cars.

“We'll launch this beautiful C-HR and will be in a much better position to meet customer demand on the sport-utility side of things,” said Bill Fay, Toyota General Manager. "It's not always that Toyota has a product that will stand out in the market, but we're optimistic based on the feedback we've gotten so far.”

Making its US debut earlier this month at the LA Auto Show, the new C-HR will be going up against the like of Chevy Trax, Nissan Juke, Honda HR-V and Mazda CX-3. Hopefully, there won’t be any C-HR shortages once it goes on sale and Fay has even confirmed to Automotive News that Toyota shouldn’t struggle to shift production from sedans to light trucks.
Toyota C-HR News is offline  
Sponsored Links
Advertisement
 
post #2 of 3 (permalink) Old 11-30-2016, 10:44 AM
Senior Member
 
Join Date: Apr 2016
Posts: 153
I don't doubt that the C-HR will be able to skew sales in the 60-40 favor. It's a gorgeous cross-over and definitely one of the nicest vehicles in their lineup in general. Crossovers are definitely doing well at this point in the industry, the only thing that I can think of that'll make it even better is offering the hybrid variant down here in North America.
iRRegular is offline  
post #3 of 3 (permalink) Old 11-30-2016, 10:46 AM
Senior Member
 
Join Date: Nov 2015
Posts: 257
I'm still confused over this. How is the C-HR a light truck? As far as I know, Toyota’s New Global Architecture has not been used in a light truck as far as I know adn the c-HR isn't really based off of a truck.
CityWok is offline  
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Toyota C-HR Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Similar Threads
Thread Thread Starter Forum Replies Last Post
Toyota C-HR Production is Underway iRobot 2017+ Toyota C-HR General Discussion Forum 5 11-17-2016 10:50 AM
Toyota C-HR Production Has Begun Toyota C-HR News 2017+ Toyota C-HR News 6 11-14-2016 01:41 PM
2017 Toyota C-HR Interior Revealed In Black And blue Toyota C-HR News 2017+ Toyota C-HR News 21 10-30-2016 03:27 PM
C-HR Expected To Boost Hybrid Sales Toyota C-HR News 2017+ Toyota C-HR News 10 10-27-2016 10:06 AM
Toyota Dropping The C-HR Diesel Toyota C-HR News 2017+ Toyota C-HR News 8 10-25-2016 10:26 AM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome