Toyota is hoping that the new C-HR crossover will tip their car-truck sales ratio from its current 50-50 split to 60-40 in the light truck segment’s favor.
Light truck is a US classification used for trucks or vehicles based on trucks with a payload capacity less than 4,000 pounds (1,815 kg). The C-HR could fall under this segment because it rides on Toyota’s New Global Architecture (TNGA).
Crossover sales are on the rise and this year to date saw an increase of 6.6%, not including November.
The numbers may continue to rise and Toyota needs to take advantage of the segment’s popularity, especially since crossovers appeals to a wide range of customers; a first time buyer’s entry into the world of car ownership, those looking to downsize, and even those who are moving up from small cars.
“We'll launch this beautiful C-HR and will be in a much better position to meet customer demand on the sport-utility side of things,” said Bill Fay, Toyota General Manager. "It's not always that Toyota has a product that will stand out in the market, but we're optimistic based on the feedback we've gotten so far.”
Making its US debut earlier this month at the LA Auto Show, the new C-HR will be going up against the like of Chevy Trax, Nissan Juke, Honda HR-V and Mazda CX-3. Hopefully, there won’t be any C-HR shortages once it goes on sale and Fay has even confirmed to Automotive News
that Toyota shouldn’t struggle to shift production from sedans to light trucks.